Emojis and Email Marketing
Emails are boring. They are wordy, serious and painful to read. But do they have to be? Does every email you get have to be so formal and filled with lugubrious words painstakingly picked from a thesaurus?
Sure, if it is a work email it probably has to be (or does it?), but there really is no reason for marketing emails to be stuffy and dull. Or at least that is what the latest research reveals.
Email marketing works best when it doesn’t feel like marketing. Consumers like the information they feel is relevant and beneficial to them, because they will actually enjoy the goods or services they are going to buy, not because the company will make a profit. It has to be natural, genuine and appealing.